TV and radio are great mediums because they are:

• Simple: When you want to relax you can simply turn on the TV or radio. Nothing else is required. In a modern world dominated by constant interruption, simple broadcast channels are a breath of fresh air.
• Social: If you saw something good on TV last night there's still a good chance a friend or colleague did, too. You can discuss it, and share the experience.

I believe that online broadcasting can be as simple as today's TV or radio, and even more social.

Change is already happening because of flexible and programmable consumer electronics, with cheap and open two-way distribution. Such technologies create endless options. These options mean that much thought and many experiments are required to develop the best new mediums. We're still figuring out how to make the best TV. Finding the best way to deliver audio and video online will take decades.

simsocast.com is a new site, that aims to be part of the conversation about designing Simple Social Broadcasting online. It carries my observations on media. I look forward to your thoughts here. In the future I may be joined by other contributors.

adrideo.com is my personal site. It includes my media posts, and also comment on other topics. If you're an adrideo.com reader who is not interested in food, London and my other interests I suggest you move across to simsocast.

There is a feed of simsocast posts here.